David Shing, AOL’s digital prophet, spoke with Yin Rani, VP of Integrated Marketing at Campbell’s Soup Company at Cannes Lions Festival on keeping a brand iconic, integrated brand marketing, and the changing CPG consumer
Monthly Archives: July 2014
Taking Decisive Action to Reshape Our Portfolio and Alter Our Growth Trajectory
Amidst so much change in the world, from a challenging economic environment to a profound transformation in consumer preferences and priorities with respect to food, Campbell is reshaping its portfolio to revitalize growth by responding to evolving consumer tastes. In fiscal 2015, Campbell will take further steps to strengthen its core business and expand into…
Plate of Mind: A NEW Campbell’s Kitchen App that Feeds Consumer Moods
Campbell recognizes that consumers emotions influence the foods they choose to cook. The new Campbell s Kitchen Plate of Mind mobile app provides users with meal ideas based on their moods.
Campbell Soup Company: M’m! M’m! Green, Food Manufacturing
Campbell Soup Company strives to make a positive impact on the environment throughout the production process. Campbell largest soup plant in Napoleon, Ohio is known for its strategic location and renewable energy technologies.